Marketing Automation Leads Management Associate Sr. Associate
- The successful candidate will
Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites.
Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments.
Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed.
Assess and recommend methods to optimize and streamline the lead process.
Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth.
Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads
Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs.
Quality check the leads in SFDC to ensure sales teams are actively working the leads provided.
Collaborate with marketing & sales to understand when a lead is sales ready based on scoring demographic & behavioral factors.
Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required.
Determines and assigns sales qualified leads to the appropriate sales person.
Assign other inquiries to appropriate department, or address feedback directly.
