We are seeking a results-driven and detail-oriented professional with 23 years of hands-on experience using
CleverTap. In this role, you will be responsible for managing user segmentation, campaign creation, lifecycle journeys, and data analysis to improve customer engagement, retention, and overall conversion rates. You'll work cross-functionally with product, marketing, and tech teams to execute personalized user journeys and data-driven campaigns.
Key Responsibilities
- Manage CleverTap platform including event tracking, user segmentation, journey building, and campaign execution (Push, Email, SMS, WhatsApp, In-App, etc.).
- Create and optimize automated user lifecycle journeys (onboarding, retention, reactivation, churn prevention).
- Analyze user behavior data using CleverTap analytics dashboards to generate insights and performance reports.
- Set up A/B tests and experiments to improve engagement and conversion metrics.
- Collaborate with product and tech teams to define tracking events and ensure accurate data collection.
- Build dynamic user segments based on behavioral and demographic data.
- Support marketing and growth teams with targeted messaging and personalized user experiences.
- Monitor campaign performance and continuously refine strategies to improve key KPIs like DAU, MAU, LTV, retention, and churn rate.
Requirements
- 23 years of proven experience working with CleverTap in a marketing, product, or CRM analytics role.
- Strong understanding of user behavior metrics, funnel analysis, and retention strategies.
- Experience in campaign management across channels: push notifications, email, SMS, WhatsApp, and in-app messaging.
- Familiarity with event tracking setup, user properties, and cohort analysis.
- Good analytical skills with a basic understanding of data visualization tools (e.g., Excel, Looker Studio, Tableau).
- Excellent communication and coordination skills.
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
Skills: a/b testing,user segmentation,cohort analysis,campaign creation,data analysis,in-app messaging,push notifications,moengage,event tracking,webengage,clevertap,email marketing,data visualization,sms marketing
