Marketing Associate
The ideal candidate is excited about events as a product and energized by the challenge of driving registrations, sponsorship sales, and engagement. You're detail-oriented but also curious about what makes campaigns successful, and you're eager to apply learning's from one event to improve the next. You thrive in a fast-paced environment where you can own your projects while contributing to a collaborative team.
Location: Pune
Roles & Responsibilities:
Live Event Marketing
- Execute multi-channel attendee recruitment campaigns for conferences and smaller live events, coordinating promotional activities such as email campaigns, social media, speaker and sponsor promotion, etc.
- Support sponsorship sales by executing demand generation campaigns that identify and engage prospective event sponsors (technology and solution providers) through targeted outreach
- Collaborate closely with events and sales teams to develop and execute integrated marketing plans for each conference, tracking registration data, sponsorship pipeline activity, and campaign performance
- Apply successful marketing tactics across events in the portfolio to continuously improve overall performance
Marketing Copywriting
- Write compelling copy for event websites, landing pages, promotional emails, social media posts, and digital advertising that resonates with senior financial services and insurance audiences
- Develop event marketing materials including prospectuses, one-pagers, sales collateral, recruiting kits, and sponsor benefit guides that effectively communicate event value propositions
- Ensure all copy maintains consistent brand voice while adapting messaging and tone for different audience segments (attendees vs. sponsors, C-suite vs. practitioners)
Webinar Program Management
- Manage end-to-end webinar execution including scheduling, building registration pages in WordPress, email promotion, live event management, post-event follow-up, and platform setup
- Write and schedule promotional emails for webinars and virtual events, coordinating with research analysts on topic selection and timing while maintaining the webinar calendar
Data Management & Reporting
- Process webinar and event registration data, maintaining accurate records in Salesforce, and track campaign performance metrics including email performance, webinar attendance, event registrations, and sponsorship lead generation
- Analyze performance data to identify optimization opportunities, share insights across the events portfolio, and conduct post-event analysis to document learnings and recommend improvements
- Create regular performance reports with key metrics for stakeholder review
Success Measures:
- Achieve registration targets for each live event (specific targets set annually)
- Generate qualified sponsorship leads meeting volume and quality targets to support event sales goals
- Maintain average webinar attendance rate of 45% through effective confirmation and reminder campaigns
- Demonstrate measurable improvement in email performance metrics (open rates, click-through rates) through testing and optimization
- Complete marketing automation platform certification within first 90 days
Required Qualifications:
- 2-3 years of experience in event marketing, preferably in B2B or professional services environments
- Excellent copywriting skills with ability to craft compelling marketing messages for diverse audiences in multiple channels/formats
- Background in demand generation or lead generation marketing
- Marketing automation platform experience (HubSpot, Marketo, Pardot, or similar)
- WordPress content management experience
- Salesforce or CRM experience
- Strong project management and organizational skills with ability to manage multiple concurrent projects
- Analytical mindset with comfort using data to inform decisions
- Self-motivated with ability to work independently while collaborating cross-functionally
- Passion for events and commitment to delivering quality attendee experiences
Preferred Qualifications:
- Experience marketing to financial services, banking, wealth management, or insurance audiences
- Demonstrated experience marketing events to a senior-level audience
- Event technology platform experience (Cvent, Swoogo, or similar)
- Portfolio of marketing copy samples demonstrating range and effectiveness
