Marketing Associate

About Virohan:

Founded about a decade ago by Kunaal Dudeja, Nalin Saluja, and Archit Jayaswal, Virohan is an education–to-industry partner building the workforce powering India's healthcare future.

We work with universities and colleges across India to deliver industry-aligned programs in healthcare and management, designed to bridge the gap between education and real-world employability.

At Virohan, we believe healthcare education needs to go beyond classrooms. Our model combines academic learning with hands-on industry exposure and strong healthcare partnerships, ensuring students are prepared for real roles.

Today, Virohan has trained 13,000+ healthcare professionals, with a growing network of university and industry partners across the country. Backed by global investors including Blume Ventures (India), Mynavi Corporation (Japan), Rebright Partners (Japan), Elea Foundation (Switzerland), Artha Impact (Switzerland), Bharat Inclusive Technologies Seed Fund (India), and Mitsui Sumitomo Insurance Venture Capital (Japan), we are building at the intersection of education and healthcare — two of India's fastest-growing sectors.

At our core, we are guided by a strong set of values that define how we work, build, and grow together — from ownership and bias for action to empathy, continuous learning, and raising the bar.

Roles and Responsibilities:

• Manage and publish content across social media platforms such as Instagram, LinkedIn, and YouTube

• Create engaging content ideas for social media, performance ads, and brand campaigns

• Write clear and compelling copy for posts, advertisements, website, and marketing collateral

• Execute Whatsapp drip campaigns to drive engagement and conversions

• Collaborate with designers, video editors, and external agencies to bring content to life

• Support end-to-end execution of brand and marketing campaigns

• Ensure consistency in brand voice, tone, and messaging across all channels

• Coordinate with internal teams for content requirements and alignment

• Track content performance and optimize based on insights and data

• Stay updated with social media trends, formats, and best practices.

The Successful Applicant:

• 0–3 years of experience in marketing, content, or social media roles

• Strong content creation and copywriting skills

• Good understanding of platform-specific formats (Reels, carousels, ads, etc.)

• Creative mindset with the ability to execute ideas quickly

• Basic understanding of marketing metrics such as CTR, engagement, and conversions

• Familiarity with AI tools for content creation is a plus

• Bachelor's degree in English, Marketing, Mass Communication, or related fields (Preferred)

• Master's in marketing is a plus