Marketing Associate

Company Description

PanScience Innovations (PSI) is India's largest venture studio focused on AI and Deep Tech, headquartered in New Delhi. We build science-backed, technology-enabled ventures that address high-impact opportunities in emerging markets. Operating at the intersection of research, innovation, and business execution, PSI launches founder-led companies from the ground up.

Role Description

The Marketing Associate will be responsible for driving brand marketing, brand visibility, demand generation, and growth across digital and offline channels. The role focuses on marketing technical and AI driven products through structured experimentation, performance tracking, and creative problem-solving.

This position is suited for individuals who combine analytical thinking with strong marketing fundamentals.

Key Responsibilities

• Plan and execute marketing initiatives across digital platforms (LinkedIn, Meta, X, etc.)
• Monitor performance metrics and evaluate traction across campaigns.
• Support content strategy, distribution, and audience growth efforts.
• Conduct market and competitor research to inform positioning and messaging.
• Collaborate with sales and product teams to align go-to-market communication.
• Leverage AI tools to improve efficiency in research, content, and analysis.

Ideal Candidate Profile

• 0–2 years of experience in marketing, growth, or related roles.
• Strong interest in marketing technology-led or technical products.
• Clear understanding of performance marketing and content-driven growth.
• Ability to think creatively while remaining data-oriented.
• Strong communication and presentation skills.
• Proactive, structured, and comfortable working in fast-paced environments.

What You'll Gain

• Hands-on exposure to end-to-end marketing strategy and execution.
• Opportunity to experiment across channels and formats.
• Close collaboration with leadership on growth initiative.