Marketing Associate

Responsibilities:

• Coordinate projects across various ongoing marketing initiatives
• Support and contribute to strategic marketing activities across multiple channels
• Develop and implement a comprehensive multi-channel marketing strategy
• Manage relationships with external marketing support partners and vendors
• Track and report KPIs for marketing campaigns to measure effectiveness
• Create and execute a content management plan aligned with marketing objectives
• Write marketing messages for both online and offline campaigns
• Drive performance marketing initiatives focused on lead generation
• Facilitate internal socialization of marketing ideas across teams and stakeholders
• Conduct market research to uncover new trends and opportunities
• Analyze consumer behavior data such as web traffic, search rankings, and engagement metrics
• Prepare marketing and sales reports, including insights like conversion rates
• Assist in planning and organizing promotional events and campaigns
• Collaborate with design and content teams to develop marketing materials and collateral
• Maintain organized records of marketing metrics and past campaign performance
• Monitor and analyze competitor marketing strategies and performance