It's fun to work in a company where people truly BELIEVE in what they are doing!
We're committed to bringing passion and customer focus to the business.
About Fractal
Fractal is one of the most prominent AI and advanced analytics companies globally, helping Fortune 500 organizations power every human decision in the enterprise. Fractal's mission is to build trust in AI by creating scalable, ethical, and humancentric AI solutions that drive business impact.
Fractal works across industries including
BFSI, Healthcare, Retail, CPG, Technology, and Insurance, and is recognized globally for its innovation, strong culture, and deep analytics expertise.
About Cogentiq CX
Cogentiq CX is Fractal's AIpowered customer experience platform designed to transform how enterprises engage with customers across the entire lifecycle. It leverages
agentic AI, advanced analytics, and decision intelligence to enable personalized, proactive, and scalable CX at speed.
Cogentiq CX Helps Organizations
- Improve customer acquisition and retention
- Optimize marketing and sales effectiveness
- Deliver intelligent, datadriven customer journeys
- Enable realtime insights and decisioning across channels
As Cogentiq CX continues to scale globally, marketing plays a critical role in shaping its gotomarket success.
Role Overview
The
Marketing Associate will play a key role in executing and optimizing marketing initiatives for Cogentiq CX. This role works closely with the
Indiabased product team and the
senior marketing leadership in the US, offering handson exposure to global campaigns, SaaS marketing and CXfocused demand generation.
This is an excellent opportunity for a
handson, executionoriented marketer who wants to grow in B2B SaaS marketing, work on a global product and build strong crossfunctional collaboration skills.
Key Responsibilities
Campaign Execution & Demand Generation
- Execute marketing campaigns across channels such as Google Ads, LinkedIn and email
- Run, monitor, and optimize paid marketing campaigns to drive pipeline and lead quality
- Support ABM campaigns and align execution with broader GTM strategies
Marketing Operations & Analytics
- Manage campaign operations including tracking, reporting and optimization
- Use tools like Google Analytics, HubSpot, Salesforce and other platforms to analyze performance
- Translate data into actionable insights for continuous improvement
Content & Thought Leadership
- Collaborate on creating blogs, landing pages, emails, case studies, social posts and sales enablement content
- Support messaging and positioning for Cogentiq CX across channels
Events & Webinars
- Ideate, promote, and coordinate webinars and virtual events focused on lead generation and brand awareness
CrossFunctional & Global Collaboration
- Act as a bridge between the Bangalorebased product team and the US marketing leadership
- Ensure alignment between product updates, marketing messaging and GTM priorities
Experience & Skill Requirements
MustHave
- MBA in Marketing from a reputed institution
- Minimum 3 years of experience in marketing, preferably in B2B SaaS, CX or technology products
- Handson experience with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager
- Strong understanding of marketing analytics and performance measurement
- Excellent communication, coordination, and organizational skills
NicetoHave
- Exposure to CX, AI, analytics or enterprise SaaS domains
- Experience working with global stakeholders or USbased teams
- Familiarity with ABM frameworks and demand generation best practices
Why Join This Role
- Work on a highgrowth AIpowered CX platform with global impact
- Get direct exposure to USled marketing strategy and global GTM execution
- Build deep experience in B2B SaaS, demand generation and product marketing
- Be part of Fractal's strong culture of learning, ownership, and innovation
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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