Role: PR & Branding Digital Banking & Enterprise FinTech
Location: Mumbai (Preferred)/ Gurugram
Experience: 58 Years
About Intellect Design Arena
Intellect Design Arena is a global leader in financial technology, providing cutting-edge digital, core, and commercial banking solutions to financial institutions worldwide. With a strong presence across 97+ countries, Intellect powers digital transformation for Retail, Corporate & SME Banking, Cash Management, Treasury, and Insurance.We are looking for a dynamic PR & Branding professional with strong exposure to Banking / FinTech.
Role Overview
We are seeking a skilled PR & Branding Specialist who can drive corporate communications, build brand visibility, manage media relations, and support positioning initiatives for our Banking products and leadership teams.The ideal candidate brings expertise in PR strategy, content creation, media handling, brand campaigns, and preferably experience in BFSI or enterprise technology sectors.
Key Responsibilities
Public Relations & Media Management
- Build and manage strong relationships with financial, business, and tech media.
- Draft, review, and distribute press releases, media statements, and editorial content.
- Prepare leadership teams for media interactions, interviews, and PR opportunities.
- Track media coverage, manage PR dashboards, and ensure consistent brand presence.
Corporate Communications
- Develop high-quality internal & external communication assets (blogs, leadership articles, newsletters, whitepapers).
- Maintain consistent messaging across markets, business units, and product lines.
- Support communication for events, product launches, awards, and recognitions.
Branding & Thought Leadership
- Conceptualize and execute brand campaigns tailored to the BFSI and B2B technology audience.
- Strengthen Intellect's brand positioning in digital banking, payments, lending, and cash management domains.
- Manage storytelling for customer success stories, product showcases, and innovation narratives.
Content Creation & Marketing Assets
- Create high-impact content such as:
- Product brochures
- Case studies
- Leadership narratives
- Social media campaigns
- Event collaterals
- Ensure all content aligns with Intellect's style, tone, and brand guidelines.
Event & Campaign Support
- Partner with marketing teams for global events, analyst briefings, webinars, and conferences.
- Support brand visibility across digital channels, awards participation, and partnership announcements.
Required Skills & Experience
Must-Have
- 58 years of experience in PR, Corporate Communications, or Branding.
- Exposure to Banking / Financial Services / FinTech / Enterprise B2B industries.
- Strong command of written and verbal communication.
- Ability to manage media relationships and handle PR escalations.
- Experience creating high-quality content for CXO audiences.
- Strong storytelling and branding skills.
Good to Have
- Experience in digital banking, financial technology, or SaaS.
- Ability to manage PR agencies and marketing vendors.
- Understanding of digital communication channels and analytics.
Qualifications
- Bachelor's degree in Communications, Marketing, Journalism, Business, or similar fields.
- MBA is mandate
