Marketing Analyst

upGrad Private Limited - www.upgrad.com

About Us

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individual sat scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.D

Designation - Marketing Analyst HigherEducation India

Location: Bangalore - Work From Office

Job Summary - We are seeking a detail-oriented and data-driven Business Analyst to work closely with our Marketing Team, providing insights that will drive strategic decisions across marketing campaigns, budget allocation, channel performance, and competitor benchmarking. The ideal candidate will combine strong analytical capabilities with a solid understanding of marketing metrics to help optimize performance and ROI across all marketing initiatives.

Key Responsibilities -

Campaign Analysis & Performance Tracking: -

Analyze marketing campaign performance across all channels (e.g., digital, social, email, paid media, events).

Provide actionable insights and recommendations to optimize conversion, engagement, and ROI.

Develop and maintain dashboards and reports to track KPIs, engagement metrics, and lead quality.

Marketing Budget & ROI Analysis -

Monitor marketing spend and ensure alignment with the allocated budget.

Evaluate cost-effectiveness of marketing campaigns and suggest reallocation of funds for better ROI.

Forecast future spend based on historical performance and planned campaigns.

Channel Effectiveness & Optimization -

Identify which marketing channels are driving the best performance in terms of leads, conversions, and cost-efficiency.

Recommend shifts in strategy or spend based on data-driven insights.

Lead & Funnel Analysis -

Analyze lead generation efforts and conversion rates through the sales funnel.

Collaborate with Sales and Marketing teams to ensure lead quality and pipeline efficiency.

Identify bottlenecks and opportunities for improving lead nurturing and conversion.

Competitor & Market Intelligence -

Conduct competitive analysis and benchmarking to understand market trends, competitor strategies, and pricing models.

Support marketing and product teams with data to inform strategic positioning and campaign messaging.

Strategic Marketing Insights -

Translate data into strategic insights that influence marketing planning and decision-making.

Present findings and recommendations to key stakeholders in a clear, concise, and visually engaging manner.

Why Join Us

Here are just a few reasons why you should consider joining our team:

Global Reach, Local Impact: At upGrad, you'll be part of a dynamic, diverse team that makes a difference on a global scale while creating opportunities for local communities. With 25 offices worldwide and a team of over 5100 professionals, upGrad has successfully enrolled over 10 million learners across 70+ countries.

Award-Winning Excellence: With accolades such as being named the No.1 startup in India for three consecutive years by LinkedIn's Top Startups list [2018, 2019, and 2020], upGrad's commitment to innovation and impact is unparalleled. Additionally, upGrad has earned prestigious titles such as the ET Best Education Brand 2020 and inclusion in the esteemed GSV Global EdTech 50 List 2020, further solidifying our position as a leader in the education technology sector.

Endless Opportunities: Join upGrad and unlock a world of opportunities for growth, learning, and personal development. With a team spread across PAN India / International and a global network of partners, upGrad provides you with the support, resources, and opportunities you need to succeed and thrive.