We are looking for a Marketing Analyst with 12 years of experience to join our growing marketing team in Mumbai. The ideal candidate is both creative and data-driven, with hands-on experience using modern AI tools (like ChatGPT), Canva, and a strong grasp of social media management. If you love working at the intersection of creativity, content, and analytics, this role is for you!
Key Responsibilities:
- Analyze marketing campaign performance across channels (social media, email, etc.)
- Utilize AI tools like ChatGPT for content ideation, optimization, and automation
- Design marketing materials and creatives using Canva
- Manage and grow social media channels (Instagram, LinkedIn, X/Twitter, Facebook, etc.)
- Track KPIs and prepare regular performance reports using tools like Google Analytics, Meta Insights, and Excel
- Conduct market and competitor research to support strategic decisions
- Collaborate with cross-functional teams (design, sales, product) to align marketing efforts
- Support in planning and execution of digital campaigns
- Optimize content for SEO and audience engagement
- Stay updated with the latest digital marketing trends and tools
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field
- 12 years of experience in a marketing or digital analytics role
- Proficiency in AI-based tools like ChatGPT or similar for marketing use cases
- Strong working knowledge of Canva and basic graphic design principles
- Experience with social media management platforms (e.g., Hootsuite, Buffer, Meta Business Suite)
- Analytical mindset with knowledge of Google Analytics, Excel/Google Sheets
- Strong communication and writing skills
Nice to Have (Bonus Points):
- Basic knowledge of SEO and content writing
- Experience with email marketing tools like Mailchimp or Brevo
- Familiarity with CRM platforms (e.g., HubSpot, Zoho)
