Job Profile: Assistant Marketing Manager
An Assistant Marketing Manager will assist in developing, implementing, and analyzing marketing strategies to drive business growth. This role requires strong analytical abilities, creativity, and a keen sense of market trends to ensure the offerings reach their intended audience effectively. This role collaborates with cross-functional teams and assists in managing campaigns, budgets, and vendor relationships to achieve organizational objectives.
Core Responsibilities
- Assist in planning and executing marketing campaigns (digital, print, events, etc.).
- Conduct market research and analyze trends to identify opportunities and threats.
- Coordinate with creative teams, agencies, and vendors to deliver marketing materials on schedule.
- Monitor campaign performance and analyze reports
- Support the development of marketing collateral and presentations.
- Participate in organizing promotional events and product launches.
- Assist with communications and audience engagement initiatives.
- Ensure brand consistency across all marketing channels and materials.
Essential Skills and Qualifications
- Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.
- Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly.
- Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights.
- Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms.
- Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
- Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams.
- Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy.
- Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics).
- Adaptability: Comfortable working in a fast-paced, changing environment.
Educational Background: Bachelor's degree in Marketing, Business Administration, Communications, or a related field is typically required.
Experience: Prior experience in marketing, sales support, or administrative roles is often preferred.
Skill List
- Campaign Planning and execution
- Brand Management
- Digital marketing
- Content creation and strategy
- Market research and consumer insights
- Marketing analytics and reporting
- Email marketing
- Event management
