Marketing Analyst-Infosys Springboard

Job Profile: Marketing Analyst

Location: Bangalore Ecity Campus

The Marketing Analyst will assist in developing, implementing, and analyzing marketing strategies to drive learner engagement which includes, initiation, consumption and completion of learning content / courses for Infosys Springboard. This role requires strong analytical abilities, creativity, and a keen sense of edtech market trends to ensure the offerings reach their intended audience effectively. This role collaborates with cross-functional teams and assists in managing campaigns, budgets, and vendor relationships to achieve the ESG objectives of Infosys Springboard.

Core Responsibilities:

Assist in planning and executing marketing campaigns (digital, print, events, etc.).

Conduct market research and analyze trends to identify opportunities and threats.

Coordinate with creative teams, agencies, and vendors to deliver marketing materials on schedule.

Monitor campaign performance and analyze reports

Support the development of marketing collateral and presentations.

Participate in organizing promotional events and product launches.

Assist with communications and audience engagement initiatives.

Ensure brand consistency across all marketing channels and materials.

Essential Skills and Qualifications:

Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.

Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly.

Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights.

Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms.

Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams.

Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy.

Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics).

Adaptability: Comfortable working in a fast-paced, changing environment

Attitude of learning, delegating and working as a team, ranks the highest!

Educational Background:

Master's degree in Marketing, Business Administration, Communications, or a related field is typically required.

Experience:

Prior experience in marketing, sales support, or administrative roles is often preferred.

Skill List:

Campaign Planning and execution

Brand Management

Digital marketing

Content creation and strategy

Market research and consumer insights

Marketing analytics and reporting

Email marketing

Event management