- Conducting research on consumer and market trends, target demographics, and competing brands.
- Researching organizations and individuals to find new business opportunities.
- Generate Leads through Email and Social Media campaigning, contacting potential clients to establish rapport and arrange meetings.
- Content creation for social media, email campaigns and websites.
- Attend industry events and conferences to build relationships and promote the company
- Collaborates with marketing managers to provide guidance and insight on SEO and optimal user experience.
- Recommends content revisions to improve SEO and increases website visibility; changes may include incorporating new keywords and improving link strategies.
- Brand Development and Communications.
- including paid search display advertising campaigns.
- design, implementation, tracking, reporting, analysis, and optimization..
- Vendor management and Knowledge on Supplier Diversity portals
- Exploring partner Network channels
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines.
- Ability to work with digital content management systems.
- Proficient with Microsoft Office Suite or related software.
