Marketing Analyst

Key Responsibilities

• Collect, consolidate, and validate marketing data from various sources such as CRM systems, web analytics, advertising platforms, social media, email campaigns, and marketing automation tools.
• Develop dashboards, reports, and visualizations to monitor marketing performance metrics such as leads, conversion rates, cost per acquisition, return on ad spend (ROAS), and customer lifetime value (CLV).
• Perform deep-dive analyses to identify trends, insights, gaps, and opportunities, including channel performance, profitable audience segments, and campaign engagement.
• Support planning and forecasting, including campaign performance projections, budgeting, and allocation of marketing spend among channels.
• Work cross-functionally with creative, digital, performance, and field marketing teams to recommend optimizations, adjust strategy, and improve campaign effectiveness.
• Provide actionable recommendations, e.g., optimizing underperforming ads, refining segmentation, fine-tuning creative messaging, or proposing A/B or multivariate tests.
• Assist in creating SOPs for analytics workflows including data collection, reporting cadence, and quality checks.
• Ensure data quality, consistency, and accuracy in reports and dashboards.
• Stay updated on industry marketing trends, analytics tools, techniques, and best practices, and evaluate new tools or methodologies for adoption.
• Present findings and insights to stakeholders through presentations or written summaries.