Marketing Analyst

Profile - Marketing Analyst

Location: Sector 32, Gurugram

Experience: 2 Years

Working Days: 5 Days a Week

About Us

91Trucks is a rapidly growing commercial vehicle marketplace headquartered in Gurugram. Our mission is to provide a comprehensive, hassle-free solution for all commercial vehicle needs, catering to buyers, sellers, and fleet operators.

We collaborate closely with dealer partners, financial institutions, and service providers to ensure a seamless buying experience through expert guidance, financing options, and strong after-sales support.

Key Responsibilities

• Manage and optimize campaigns across Meta Ads and Google Ads

• Monitor daily KPIs such as CPL, CPM, CTR, lead volume, and lead quality

• Analyze campaign performance and derive actionable insights

Take optimization decisions on:

• Audience targeting

• Creatives

• Bidding strategy and placements

• Budget allocation

• Prepare daily, weekly, and monthly performance reports

• Coordinate with design and content teams for creatives

• Ensure campaign pacing aligns with targets

• Track lead quality and recommend improvements for better margins

• Support growth initiatives through performance marketing strategies

Required Skills

• Hands-on experience with Meta Ads and Google Ads

• Strong analytical and Excel skills

• Media planning and forecasting

• Understanding of lead quality and business metrics

• Ability to manage, optimize, and analyze campaign performance