About the Company:
Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide.
Role Designation: Market Research- Lead(AGM/DGM)
Experience: Minimum 10-15 years of experience In Market Research with a strong focus on Pharmaceutical Industry
Qualification: Advance Degree in Market Research, Statistics or a related field
Job Location: Mumbai
Roles & Responsibilities:
- Develop and execute a comprehensive market research strategy aligned with the company's business objectives.
- Leverage in-depth knowledge of IQVIA, AWACS, and CMARC datasets to extract and analyze sales and prescription data.
- Transform data into actionable insights to inform business decisions.
- Execute comprehensive market research plans, including primary and secondary research.
- Manage market research projects from inception to completion, ensuring adherence to timelines and budgets.
- Collaborate with cross-functional teams to integrate market research insights into business strategies.
- Build, develop, and lead a high-performing market research team.
- Effectively communicate research findings to key stakeholders, including senior management, marketing, sales, and R&D.
- Manage market research budgets and resources efficiently.
- Stay updated on industry trends, emerging research methodologies, and competitive landscape.
- Analyse the data trends and give suggestions for the long range plans for specific therapy//brand or business unit
- Work closely with the strategy team and the business development team on various projects for ensuring business outcomes and new product suggestions
Skills & Competencies:
- Experience in leading and managing market research teams.
- Knowledge of advanced statistical techniques and data mining.
- Ability to translate complex data into actionable business recommendations.
- Experience in budget management and resource allocation.
- Experience in handling market research tool IQVIA, AWACS, HealthPlix, SMSRC CMARC etc is important.
- Experience and expertise in forecasting tools for the market & Portfolio
