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Keka HR

Market Research Intern

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  • Posted 5 hours ago
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Job Description

About the Role

We are looking for a detail-oriented and proactive Market Research Intern to support our Sales, Marketing, and Business Strategy functions. This role will involve market analysis, data management, CRM operations, and cross-functional collaboration to enhance our sales intelligence and GTM efficiency in the HRMS space.

Location: On-site (Hyderabad)

Key Responsibilities

Market Intelligence

  • Conduct relevant company list building for targeted industries and regions.
  • Build and maintain high-quality contact lists for the sales team.
  • Perform contact enrichment using tools such as Apollo, SalesQL, ZoomInfo, Lusha, and other databases.
  • Support inbound, outbound, partnerships, and event related research efforts.
  • Provide competitive insights and assist in identifying potential customer segments.

CRM & Data Operations (HubSpot)

  • Learn and execute account and contact imports into HubSpot.
  • Use validation tools to ensure data accuracy and integrity.
  • Learn and apply HubSpot validation rules for clean CRM operations.
  • Assist in data hygiene, including tagging, segmentation, duplication checks, and enrichment.
  • Create and maintain HubSpot dashboards, reports, and analytics.

Data Management & Reporting

  • Maintain well-structured datasets in Excel and Google Sheets.
  • Ensure proper organization, formatting, and version control of data files.
  • Support teams in generating reports, summaries, and insights based on collected data.

Cross-Functional Collaboration

  • Work closely with Sales, Marketing, Product, and Partnerships teams to ensure alignment on data needs.
  • Participate in internal discussions to improve process efficiency, data quality, and research accuracy.
  • Provide regular updates on progress and insights derived from research activities.

What We're Looking For

  • Degree in Business, Marketing, Data Analytics, Engineering, Management, Economics, or related fields.
  • Interest in Sales Operations, Market Research and CRM systems
  • Strong analytical, organizational, and problem-solving skills.
  • Familiarity with Excel/Google Sheets.
  • Good communication skills and a collaborative mindset.

What You'll Gain

  • Hands-on experience in Sales Operations, CRM Management, Market Research, and Data Enrichment.
  • Exposure to industry-leading tools such as HubSpot, Apollo, ZoomInfo, Lusha, and more.
  • Opportunity to work cross-functionally in a fast-paced HRMS environment.
  • Practical experience in building scalable data processes and reporting structures.
  • Guidance and mentorship from experienced leaders in sales and market research.

More Info

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About Company

Job ID: 145108633