Market Research Analyst Lead Generation (Marketing)
- Experience: 3 months 1 Year
- Location: Chennai
- Company: SANeForce
- Employment Type: Full-Time
About SANeForce
SANeForce is a leading SaaS provider in Sales Force Automation and CRM solutions. We support top enterprises in streamlining their processes and driving better customer engagement. We are looking for a Market Research Analyst focused on
lead generation to strengthen our marketing efforts.
Job Description
We are seeking a Market Research Analyst who will focus on conducting targeted research to identify potential clients, build prospect databases, and support marketing teams with qualified leads. The ideal candidate should be detail-oriented, proactive, and capable of converting research insights into actionable lead lists.
Key Responsibilities
- Conduct research to identify potential leads across industries and regions
- Build and maintain a high-quality lead database for marketing and sales teams
- Analyze company profiles, industry trends, and customer segments to identify opportunities
- Gather contact details and verify prospect information from multiple sources
- Track competitor customers, target accounts, and emerging opportunities
- Assist in email campaign planning by providing targeted lead lists
- Prepare weekly lead generation reports and performance dashboards
- Collaborate with the marketing team to understand target audience profiles
Skills & Qualifications
- Bachelor's degree in Marketing, Business, Economics, or related field
- 3 months 1 year of experience in market research, lead generation, or sales support (internship accepted)
- Strong research skills with the ability to work on multiple tools and databases
- Good communication and documentation skills
- Strong attention to detail and ability to meet deadlines
- Must be able to work from office and collaborate with the marketing team
Preferred Skills
- Experience with tools like LinkedIn Sales Navigator or similar platforms
- Basic understanding of B2B SaaS marketing
- Knowledge of CRM tools
Why Join Us
- Be part of a fast-growing SaaS company
- Exposure to marketing and sales operations
- Opportunity to grow into market research, digital marketing, or business development roles
- A collaborative and learning-driven environment
