What you will do
- Develops market plans in line with strategy.
- Identifies discernable market segments through the analysis of target markets, industry trends, customer needs and competition.
- Assesses EM market application fit and customer needs. Translates fit into EM product / service requirements and definition of sales opportunity pipeline.
- Conducts value chain and value in use analyses. Maintains a deep understanding of the customer value produced by EM, along with internal value and cost economics.
- Marketing lead to develop and implement new product and/or process gates; including development of business case; alignment of stakeholders; stewardship of internal and external parties.
- Coordinates cross functional relationships to develop and implement marketing tactics, tools and training which support relevant markets and products/services.
- Develops communication plans targeted to both internal/external stakeholders.
- Participates in industry associations, seeking opportunities to influence strategies aligned with those of EM
About You
Skills and Qualifications
- Bachelor s degree in Engineering from a reputed college with minimum 70% and above.
- MBA with Engineering degree would be an added advantage
- Minimum 3 years of experience in industrial sales / marketing with strong techno commercial mindset for customer/ product / application developments
- Relevant market facing experience in sales or marketing
- Prior work experience in plastics and resin industry, petrochemical industry, automobile industry and compounding conversion industry
- Open to relocate anywhere in India
Preferred Qualifications/ Experience
- Strong verbal and written communication skills in English
- Strong internal personal skills, business acumen and analytical capabilities
- Domestic and international travel as required
