You'll work in a truly integrated team, gaining experience with all 360-degree aspects of a brand.
You'll work closely with major social media platforms like Facebook, Twitter, Snapchat, and LinkedIn.
You'll manage end-to-end social media planning and execution.
Measures of Success
In three months, you will have:Gained a complete understanding of the paid social media landscape for the client's business across platforms like Facebook and Snapchat.
Handled day-to-day tasks and requirements effectively.
In six months, you will have:Optimized campaign implementation on social media platforms.
Recommended and implemented best practices.
Explored and executed an innovation on one of the social media platforms.
In 12 months, you will have:Exceeded client expectations for social media implementation.
Created a roadmap for the following year.
Responsibilities of the Role
Analyze, track, and optimize campaign performance on an ongoing basis. This includes managing bids, daily/monthly budget caps, reach, frequency, quality score, CTR, conversion rates, and other key metrics. You'll also make proactive strategic recommendations to meet campaign goals.
Communicate with internal stakeholders on project development, timelines, and results. You'll work closely with other team members to achieve goals.
Monitor and administer analytics dashboards and key reporting MIS tools, regularly making recommendations to improve data availability.
Stay ahead of the competition by analyzing and documenting social platform updates and trends across web and mobile, and adopting new best practices.
What You Will Need
2-3 years of relevant experience in a social media marketing role.
Expertise in Meta (Facebook, Instagram) and a strong understanding of other social ad platforms.
