ROLES & RESPONSIBILITIES:
- Supervise the daily execution of social media campaigns for clients, including planning, posting, campaign management, monitoring, and content creation.
- Stay updated on social media trends, innovations, and developments in design and applications to ensure campaigns remain relevant and effective.
- Create or suggest creatives for social and digital pitches, aligning with client objectives and target audience preferences.
- Support or monitor copywriting for social media platforms according to monthly calendars and social event coverage.
- Develop comprehensive marketing plans to enhance brand image, increase customer engagement, and improve conversion rates.
- Track key performance metrics of social media campaigns to optimize results and provide progress reports to management.
- Review and approve all advertising media for print or web, ensuring compliance with brand guidelines and regulatory requirements.
- Assist with pitches by providing insights and content ideas to support pitch strategies and objectives.
- Research and analyze social media trends, ad revenue, and web visitor data to enhance social media presence and campaign effectiveness.
- Create brand captions and copies for social media postings, maintaining consistency and brand voice across platforms.
- Set up and optimize clients social media pages to maximize visibility and engagement.
- Schedule and monitor postings to maintain consistent engagement on all brand handles.
- Aid in the daily promotion of brand campaigns online and implement strategies to organically increase followers on popular social media platforms.
- Manage a high volume of daily social media posts while ensuring quality and relevance.
- Improve customer engagement and promote social media campaigns to enhance brand visibility and reputation.
- Handle Online Reputation Management (ORM) for brands, monitoring and managing online reviews and comments.
- Develop a comprehensive content strategy for social media reels, including topics, themes, and posting schedules.
- Review content to ensure compliance with relevant regulations, copyright laws, and brand guidelines.
REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
- Proven experience of 4+ years in social media marketing, with a track record of managing successful campaigns.
- Strong leadership and team management skills, with the ability to motivate and inspire team members.
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas effectively.
- Proficiency in social media management tools, analytics platforms, and content creation software.
- In-depth understanding of social media platforms, algorithms, and best practices.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Creative thinking and problem-solving skills, with a passion for innovation and experimentation.
- Ability to thrive in a fast-paced environment, prioritize tasks effectively, and meet tight deadlines.
- Certification in social media marketing or related fields (e.g., Facebook Blueprint, Google Analytics) is a plus.
BENEFITS:
- Competitive salary package commensurate with skills and experience.
- Opportunities for professional development and training to foster continuous growth.
- Collaborative and supportive work environment that values innovation and creativity.
- Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.
