Key Responsibilities
Functional Responsibilities
Website Optimization:
- Oversee website maintenance, ensuring it is up-to-date, responsive, and error-free.
- Collaborate with web developers and designers to improve website functionality and user experience (UX).
- Ensure website speed, security, and mobile-friendliness are optimized
SEO Management:
- Monitor and adapt to the latest SEO trends, techniques, and algorithm updates.
- Collaborate with content, design, and development teams to ensure timely and aligned updates.
Content & Branding Oversight:
- Collaborate with cross-functional teams to ensure consistent branding and messaging across digital channels.
- Guide the development of SEO-optimized content, including blogs, landing pages, and multimedia.
Performance Analytics and Reporting:
- Utilize analytics tools (e.g., Google Analytics, Search Console, SEMrush) to generate insights and refine strategies.
- Regularly track and report on SEO performance, website KPIs, etc.
Collaboration:
- Work with internal departments (e.g., marketing, IT) and external vendors to align on goals and execution.
- Coordinate with marketing, design, and development teams for seamless implementation of website changes
Job Requirements
Qualifications
- A Bachelor's/Master's degree in Marketing, Business, IT, or a related field.
- 6-8 years of experience in digital marketing, with at least 2 years in a managerial role.
Experience and Skills
- Expertise in SEO and digital marketing strategies, with a proven track record of driving results.
- Strong analytical skills and experience with website performance tools (Google Analytics, SEMrush, etc.).
- Familiarity with WordPress or similar content management systems.
- Excellent project management and communication skills.
- Experience with A/B testing and conversion rate optimization (CRO).
- Knowledge of HTML, CSS, and basic web development.
Behavioural Competencies
- Strong communication skills for effective collaboration with external agencies, team members and stakeholders.
- Networking skills
- Effective in time management
- Problem solving and decision-making skills
