Manager - SEO Specialist

Key Responsibilities

Functional Responsibilities

Website Optimization:

• Oversee website maintenance, ensuring it is up-to-date, responsive, and error-free.
• Collaborate with web developers and designers to improve website functionality and user experience (UX).
• Ensure website speed, security, and mobile-friendliness are optimized

SEO Management:

• Monitor and adapt to the latest SEO trends, techniques, and algorithm updates.
• Collaborate with content, design, and development teams to ensure timely and aligned updates.

Content & Branding Oversight:

• Collaborate with cross-functional teams to ensure consistent branding and messaging across digital channels.
• Guide the development of SEO-optimized content, including blogs, landing pages, and multimedia.

Performance Analytics and Reporting:

• Utilize analytics tools (e.g., Google Analytics, Search Console, SEMrush) to generate insights and refine strategies.
• Regularly track and report on SEO performance, website KPIs, etc.

Collaboration:

• Work with internal departments (e.g., marketing, IT) and external vendors to align on goals and execution.
• Coordinate with marketing, design, and development teams for seamless implementation of website changes

Job Requirements

Qualifications

• A Bachelor's/Master's degree in Marketing, Business, IT, or a related field.
• 6-8 years of experience in digital marketing, with at least 2 years in a managerial role.

Experience and Skills

• Expertise in SEO and digital marketing strategies, with a proven track record of driving results.
• Strong analytical skills and experience with website performance tools (Google Analytics, SEMrush, etc.).
• Familiarity with WordPress or similar content management systems.
• Excellent project management and communication skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Knowledge of HTML, CSS, and basic web development.

Behavioural Competencies

• Strong communication skills for effective collaboration with external agencies, team members and stakeholders.
• Networking skills
• Effective in time management
• Problem solving and decision-making skills