Understanding the search landscape for bus booking vertical and assess the opportunity for redBus in organic search channel
Identifying the key drivers of a robust SEO strategy and create a plan to scale organic search traffic and conversions
Working with the internal technical, design & product teams as well as external agency partners to execute the SEO plan
Conducting frequent SEO audits, report channel performance and identify key areas of opportunity/improvement
Leading multiple projects with different stakeholders in all the areas influencing SEO
Building and managing a team of seo specialists, content writers etc.,
Know the latest SEO trends, including Core Web Vitals, E-E-A-T, and algorithm updates and see how it can be applied to improve organic channel performance.
