Job Description: Senior SEO/ASO Manager Marketing
Position:Senior SEO/ASO Manager
Department:Marketing
Location:Gurgaon
Experience:510+ years
Reporting To:Head of Growth / Marketing Lead
Role Overview
We are seeking a highly experienced Senior SEO/ASO Manager to lead and scale our organic growth initiatives across web and mobile. The ideal candidate will own the complete SEO ASO strategy, manage cross-functional execution, and deliver measurable growth in organic traffic, app installs, and discoverability.
This role requires deep technical expertise, strong analytical ability, and leadership experience.
Key ResponsibilitiesSEO Strategy Execution
- Develop and own the end-to-end SEO strategy for acquisition, engagement, and organic growth.
- Lead website audits, technical SEO improvements, and Core Web Vitals optimization.
- Build high-impact keyword strategies mapped to product funnels and business goals.
- Drive on-page and off-page SEO, including link-building and authority growth initiatives.
- Collaborate with product, tech, and content teams to implement SEO best practices at scale.
- Monitor algorithm updates and adjust strategies proactively.
- Own reporting dashboards for traffic, rankings, conversions, and organic acquisition metrics.
ASO Strategy Execution
- Lead ASO strategy for Google Play Apple App Store to increase organic installs and visibility.
- Plan and optimize metadata (titles, descriptions, keywords) and conversion elements (screenshots, icons, videos).
- Conduct and evaluate A/B experiments across store listings.
- Track and improve daily/weekly install trends and retention KPIs.
- Benchmark against competitors and update strategies based on app ecosystem trends.
Leadership Cross-Functional Management
- Lead and mentor SEO/ASO executives or agencies.
- Manage external vendors, tools, and performance budgets.
- Partner with design, tech, and product to drive coordinated organic growth outcomes.
- Build scalable processes for keyword research, audits, reporting, and store optimization.
Performance Monitoring Reporting
- Create monthly SEO/ASO performance reports for leadership.
- Track keyword movements, traffic changes, install conversion rates, and attribution data.
- Identify gaps and drive initiatives to continuously optimize growth metrics.
Skills Qualifications
- 510+ years of hands-on SEO/ASO experience, preferably in high-growth consumer or fintech apps.
- Strong technical SEO knowledge (crawling, indexing, schema, CWV, sitemaps, log analysis).
- Expertise with SEO ASO tools: GSC, GA4, Ahrefs/SEMrush, AppTweak, Sensor Tower, Screaming Frog, etc.
- Proven ability to lead cross-functional initiatives and manage teams/agencies.
- Strong analytical mindset with comfort in data tools, dashboards, and experimentation.
- Excellent written communication and strategy presentation skills.
- Knowledge of HTML, CSS, and basic JS is a plus.
Key KPIs
- Organic traffic growth non-brand keyword ranking improvements
- App visibility increase in organic installs
- Store listing conversion rate uplift
- Reduction in technical SEO issues improved site health
- Successful completion of experimentation roadmap
- Contribution to overall acquisition OKRs
