Role Overview : Performance Marketing Manager/Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.
Role Description :
- Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
- Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Optimize install campaigns to improve cost per install, installation rates, post install performance.
- Manage all the programmatic campaigns from ideation to media planning and optimization.
- Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Managing budgets and financial for digital marketing initiatives for the organization.
Knowledge, Skills & Qualification Requirements :
- 710 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms.
- Strong understanding of audience strategy, media planning, attribution models, and martech tools.
- Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
- Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.
- Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.
- Strategic thinker with a data-first approach to solving problems.
- Experimentative mindset with ability to test, iterate, and scale rapidly.
- Strong stakeholder management and collaboration skills across cross-functional teams.
- Capability to mentor and grow junior team members while fostering cross-business learning.
