Responsibilities
- Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.
- Design and execute strategies for New User Acquisition as well as user retention.
- Design and execute the CLM journeys to improve conversions, subscription renewals
- Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users
- Develop co-branded marketing strategies with our content partners to showcase success and milestones.
- Directing, planning, and assisting creative production with budget management.
- Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions
Technical Responsibilities :
- Plan and deliver CRM strategies to increase loyalty and retention.
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives.
- Collaborate with online, offline channels & IT to get customer data.
- Strategize, Design, and implement cross-sell, and up-sell models
- Use data and testing to optimize and improve the content and targeting for all customer communications.
- Define, report on, and optimize key metrics
Requirements
- Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management
- Experience building content strategies for brands
- Experience building, executing, and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics
- Consumer tech start-up background preferred
- Past experience with marketing to international customers is a big plus
- Any experience in CRM tools such as clevertap, MoEngage, airship, etc.
- Solid understanding of consumer messaging and brand reputation.
- Strong interpersonal/communication skills and a high level of strategic thinking.
- Superior writing, research, presentation, and project management skills.
- Broad understanding of and passion for the sports and fashion/entertainment industry.
- Strong written and verbal, presentation and organizational skills
- Good data analytics hands-on experience with consumer analytics tools
- Accomplished a range of skills from strategic thinking to creative and detailed execution
- Experience in re-engagement and remarketing
- Familiar with Retail & E-Commerce process & systems
