Manager - Public Relations & Digital Marketing

The individual is responsible for developing, implementing, and managing digital marketing campaigns that promote Quintessentially services.

Key Responsibilities:

• Oversaw all aspects of digital marketing, including marketing database, email, and display advertising campaigns.

• Prepare accurate reports on marketing campaign performance and insights.

• Coordinate with advertising and media experts to optimize marketing strategies.

• Identify and implement the latest industry trends and technologies.

• Collaborate with the team to develop innovative growth strategies.

• Conduct in-depth keyword research and analysis for campaign optimization.

• Manage budgetary control and planning for digital marketing initiatives.

• Review and implement new digital technologies to keep the brand at the forefront of the industry.

• Develop strategies encompassing Digital, Advertising, Communications, and Creative.

• Implement online display advertising, RTB, search engine marketing, affiliate, mobile, social media marketing, PPC, and SEO.

• Develop a comprehensive media and PR strategy aligned with industry trends and market drivers.

• Foster strategic relationships with key publications, magazines, and media outlets across cities.

• Pitch relevant stories to media publications and newspapers.

• Collaborate with the Marketing team to develop press stories, media questions, PR kits, press releases, and articles supporting business objectives.

• Monitor industry and competitive media coverage, providing regular media activity reports and daily coverage updates.

Key Skills & Qualifications:

• Background in luxury brand PR.

• 5-6 years of experience in Media and Public Relations, preferably in an agency setting.

• Strong relationships with editors and writers in leading luxury publications and newspapers.

• Excellent verbal and written communication skills.

• Deep understanding of media needs and relationships.

• Proactive, reliable, responsible, and detail-oriented.

• Ability to handle confidential information with discretion.

• Tactical understanding of primary social media platforms.

• Self-motivated and creative thinker.

• Experience in PR pitches and press release writing.

• Bachelor's/Master's degree in Business, Marketing, or equivalent experience.

• Experience in Marketing and Public Relations.

• Strong analytical and creative problem-solving skills.

• Proficiency in Google AdWords, Google Merchant Center, and SEO strategies.

• In-depth knowledge of search engines, PPC, and factors influencing Google search rankings.

• Experience managing pay-per-click programs.

Preferred Qualifications:

• Passionate and self-motivated with a strong work ethic.

• Effective team player with leadership capabilities.

• Experience in training and staff development.

Preferred Industries:

• Luxury

• Hospitality

• Aviation