Research & Analysis: Lead qualitative and quantitative research initiatives for Star Maa, managing end-to-end execution with external vendors and preparing presentations for management.
Insights Synthesis: Synthesize insights across multiple research studies to create impactful presentations for internal stakeholders and clients.
AI & Technology Utilization: Use AI tools (e.g., ChatGPT or similar) to generate nuanced, timely reports and insights.
Vendor Management: Expand and manage the research agency ecosystem, identifying new partners and methodologies to strengthen insights.
Performance Tracking: Conduct weekly show performance analysis for Star Maa and Zee Telugu to predict weekly ratings and track competitive landscape.
Content Collaboration: Collaborate with the content team to develop detailed story universe decks for new fiction and non-fiction shows.
