Manager - Programming Strategy (Qual)

Key Responsibilities:

• Lead qualitative and quantitative research initiatives for Star Maa, managing end-to-end execution with external vendors.
• Synthesize insights from multiple studies to prepare compelling presentations for internal stakeholders and clients.
• Use AI-driven tools such as ChatGPT to generate timely and nuanced research reports and insights.
• Expand and manage the research agency ecosystem by identifying new partners, methodologies, and tools to strengthen insights.
• Conduct weekly show performance analysis for Star Maa and Zee Telugu to predict ratings and track competitive trends.
• Collaborate with the content team to create detailed story universe decks for new fiction and non-fiction shows.
• Translate complex research findings into clear, actionable recommendations for programming, marketing, and content teams.