Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables.
Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc.
To commission and undertake qualitative research assignments for new and ongoing shows & campaigns
To understand the consumer- his/ her behavior, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters.
Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team s consumer understanding
Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams
Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams
To work on projects and/ problems statements that can potentially impact storytelling
