*Please go through the JD in detail before applying*
Manager- Program Marketing (full time programs) will be undertaking below roles and responsibilities at SPJIMR:
- Create awareness and brand recall of full-time programmes(PGDM, PGDM(BM), PGPM, GMP), however from time to time other responsibilities may be given
- Develop marketing plan and execute effectively achieving program objective
- Co-ordinate with Program Leadership Team and other internal and external stakeholders
- Responsible for generating leads and applications through various sources
- Managing end-to-end digital campaigns in co-ordination with agency
- Developing marketing collaterals such as brochures, creatives, videos, print advt and many more
- Managing and developing content for social media handles of programme
- Implement outreach plan pan India promoting programme in institutes, coaching centres and corporates
- Effective utilization of marketing budget
- Benchmarking and Competitor Analysis - monitoring activities, recent trends, market research
Qualification: Post graduate, preferably an MBA with Marketing specialization/ Digital marketing
Previous Experience:
- 8+ years of relevant experience in marketing (Experience in education sector domain preferred)
- Ability to manage multiple projects simultaneously will be an added advantage.
Skills/ Capabilities required:
- Proficiency in CRM tools such as Salesforce, Meritto, or similar platforms
- Working knowledge of design tools like Canva for creating marketing creatives
- Knowledge of editorial practices including writing, copyediting, and proofreading
- Strong oral & written communication and presentation skills; good command over spoken and written English
- Ability to articulate information to the target audience with excellent presentation skills
- Ability to build detailed project plans and get buy in from multiple stakeholders
- Familiarity with the event planning process and event marketing
- Ability to work independently to meet expected deadlines and schedules
- Proven ability to develop and deliver a comprehensive marketing programme that achieves results
Interested applicants with relevant skills, qualification & experience can apply & alternatively share their resumes on [Confidential Information]
