Manager Product Marketing - Solar and EV

• Market research - Conduct market research to identify customer needs, market trends, competitive landscape within the segment related to test and measurement products and application
• Go to Market plan - Develop and implement comprehensive GTM strategies including launch plans, promotional campaigns and sales enablement material aligning with the global product teams to drive India business
• Sales enablement - Create contents to position and promote the solutions and products working closely with the marcom and sales team
• Provide training and tools to the sales team including the channel partners to ensure they are well equipped to promote the products effectively
• Create technical champions from the channel partner community through effective training and handholding
• Creation of application notes and white papers to replicate success
• Customer engagement - engage with customers, industry bodies and key stake holders and key opinion leaders from the segment to promote our products and solutions and create opportunities for the product lines and customer preferences
• Performance metrics - Monitor and analyze product marketing performance, adjusting strategies to maximize customer engagement, funnel and sales growth of the given product lines

Skills and Qualifications

• Strong written and verbal communication skills
• Strong public speaking and presentation skills
• Strong interpersonal skills, work experience with matrix organizations are an added advantage
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• Proficiency in using Microsoft and windows operating systems and applications

Educational:

Bachelor s degree in engineering (Electrical, Electronics, Instrumentation) - preferred or

Bachelor s degree in science (Physics, Electronics) or

Diploma in Engineering (Electrical, Electronics, Power electronics) with relevant experience too can be considered

Work Experience:

5+ years of product management / field sales / application support in engineering products in similar segment or installation and commissioning / O&M experience in renewable energy sector with flair to sales or marketing