About Us
Hiver offers teams the simplest way to offer outstanding, personalized customer service. As a customer service solution built on Gmail, Hiver is intuitive, super easy to learn, and delightful to use. Hiver is used by thousands of teams at some of the best-known companies in the world to provide attentive, empathetic, and human service to their customers at scale. We're a top-rated product on G2 and rank very highly on customer satisfaction.
At Hiver, we obsess about being world-class at everything we do. Our product is loved by our customers, our content engages a very wide audience, our customer service is one of the highest rated in the industry, and our sales team is as driven about doing right by our customers as they are by hitting their numbers. We're profitably run and are backed by notable investors. K1 Capital led our most recent round of $27 million. Before that, we raised from Kalaari Capital, Kae Capital, and Citrix Startup Accelerator.
Opportunity
Manager - Product Marketing (Core) role at Hiver is an exciting and impactful opportunity for professionals who are passionate about driving growth and innovation within a high-growth SaaS company. This role will be pivotal to Hiver's continued growth and success, requiring strategic acumen, creativity, and a customer-centric approach.
What you'll be working on
GTM Strategy And Positioning
- Lead and execute creative growth strategies, plan and coordinate impactful product launches, and customer engagement initiatives, directly impacting Hiver's growth and success.
- Craft compelling product messaging and positioning based on industry best practices, ensuring that Hiver's products stand out in the market and resonate with target customers.
- Manage the feature release process in collaboration with the Product team to streamline releases and communication
- Lead ideation and delivery of strategic initiatives, including analyst relations, roundtables, thought-leadership webinars, and more.
Competitive Intelligence & Asset Creation
- Capture and leverage competitive intelligence for sales and other teams. Conduct qualitative and quantitative research to analyze competitors product strategies, strengths, weaknesses, opportunities, and threats.
- Create new assets and revamp existing ones to empower sales with competitive insights.
- Ensure that product marketing assets are effectively utilized for driving commercial outcomes.
- Conduct prospect/customer interviews and surveys to gather qualitative feedback on their experiences with our products and services.
- Analyze feedback data to identify common themes, pain points, and areas for improvement in the overall customer experience.
Sales Enablement
- Build and scale a sales enablement toolkit, including battle cards, customer-facing messaging guides, competitive FAQs, and pitch decks.
- Train GTM teams, including sales, solution engineering, and customer success, on competitive messaging strategies and objection-handling techniques.
Trial Conversion Optimization
- Develop tactics to increase product usage during free trials and boost conversion rates, driving revenue growth and reducing lost opportunities.
- Continuously refine marketing campaigns through A/B testing and other experimentation to improve website to trial conversion and trial to free/paid customer conversion.
- Develop and execute PLG strategies alongside a Growth PM to primarily leverage the product itself to drive user acquisition, engagement, and conversion, focusing on in-product experiences and features to encourage organic growth.
- Analyze customer journeys to identify opportunities for impactful touchpoints, designing strategies that enhance engagement and improve the overall customer experience.
What are we looking for
- MBA in Marketing or Business: Preference for candidates with an MBA degree in Marketing or Business, and 6-8 years of experience in product marketing at SaaS companies.
- Analytical & Strategic bend of mind: Proficient in data analysis, strategic thinking, and ROI-focused marketing.
- Customer-Centric approach: Deep understanding of customer needs and behaviors for effective product positioning.
- Proficiency in creating engaging marketing content, including product pages, key website pages like homepage, pricing page, competitor comparison pages, competitor kits including battlecards, and presentations to support product marketing initiatives like messaging and positioning, and sales enablement.
- Ability to understand SaaS product offering, its features, and its competitive landscape to effectively communicate its value to customers
