Designation: Manager - Product Management
Office Location: Gurgaon
Position Description:
We're looking for a Product Manager who can take our existing product roadmap and drive it to execution while managing stakeholders across engineering, operations, sales, and clients. You'll be the connective tissue between our technical capabilities and market needs, ensuring we ship features that deliver measurable client value.
Your job is to sharpen the roadmap, prioritize ruthlessly, and ship relentlessly while keeping engineering focused and stakeholders aligned.
Primary Responsibilities:
Roadmap Execution
- Drive quarterly and monthly product sprints across Optimization AI, Media Planning, Feed Management, Analytics, and Meta/Google Ads modules
- Translate business requirements into detailed PRDs, user stories, and acceptance criteria
- Make trade-off decisions between new features, technical debt, and operational improvements
- Manage scope creep and timeline commitments with engineering leadership
Stakeholder Management
- Partner with Sales to understand client pain points and competitive objections
- Work with Operations to identify workflow bottlenecks and automation opportunities
- Collaborate with Engineering to balance technical feasibility with business impact
- Present product updates and strategic recommendations to leadership
Client-Centric Product Thinking
- Conduct user research with D2C founders and performance marketing teams
- Analyze platform usage data to identify adoption gaps and friction points
- Define success metrics for each feature launch (adoption, retention, CPCU efficiency)
- Build feedback loops between client outcomes and product improvements
Platform & API Integration
- Spec integrations with Meta Marketing API
- Work with engineering on data pipelines, reporting accuracy, and campaign automation
- Ensure product capabilities align with API limitations and platform policies
Required Skills:
- 3-5 years of product management experience, ideally in B2B SaaS or ad tech
- Understanding of digital advertising platforms (Meta Ads, Google Ads) including campaign structures, bidding strategies, attribution, and conversion tracking
- Strong technical fluency: Can read API docs, understand data models, spec integrations, and have intelligent conversations with engineers
- B2B SaaS product experience: Understanding of enterprise sales cycles, custom pricing models, and access control patterns
Work Environment Details:
About Affle:
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.
Affle 3i Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle 3i Limited, and its investors include Microsoft, and Bennett Coleman & Company (BCCL) amongst others.
For more details, please visit: www.affle.com
About BU (Ultra):
Ultra Iris is a performance marketing platform that's fundamentally changing how businesses buy digital advertising. Unlike traditional ad platforms or agencies, we fund media spend upfront and only charge clients when conversions are delivered through our CPCU (Cost Per Conversion Unit) pricing model. We win only when our clients win.
For more details: www.ultraplatform.io/
