Manager - Performance Marketing

Michael Page

Bengaluru, India

4-7 Years

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Posted 7 days ago
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Job Description

Help shape how millions of users across South engage with meaningful experiences
Be part of building India's fastest-growing app rooted in spirituality and tech

Job Description

Growth & User Acquisition

Lead end-to-end performance marketing across Meta, Google App Campaigns, YouTube, OEMs, affiliate networks, and regional ad partners.
Scale high-intent app installs and continuously improve retention and LTV.
Build and execute region-wise growth plans with monthly and quarterly KPIs.

2. Regional Insights & Strategy

Develop region-specific acquisition strategies tailored for:
- Karnataka
- Tamil Nadu
- Andhra Pradesh & Telangana
- Kerala
Leverage cultural, linguistic, and behavioral insights to improve targeting and creative resonance.
Identify key festivals, moments, and regional opportunities to amplify growth.

3. Creative Development

Collaborate with creatives to produce localized ads in regional languages.
Run systematic A/B tests across messaging, visuals, and formats.

4. Data Analysis & Optimization

Work hands-on with attribution platforms (AppsFlyer, Branch, Firebase, GA).
Optimize CAC, ROAS, retention cohorts, and user funnel metrics.
Share weekly and monthly insights with cross-functional teams.

5. Collaboration & Partnerships

Work with product, content, central marketing, and regional teams.
Build partnerships with OEMs, publishers, vernacular platforms, and regional influencers.

The Successful Applicant

4-7 years of experience in performance marketing for mobile apps.
Strong expertise in Meta & Google App Campaigns.
Fluency in Kannada / Tamil / Telugu / (any one required).
Strong analytical abilities comfortable with MMPs, dashboards, and experimentation.
Deep cultural understanding of South Indian user behavior.
Comfortable owning budgets, performance goals, and experimentation roadmaps.

What's on Offer

A competitive salary.
Equity in a high growth & great potential company.
Peaceful & pet-friendly office at the heart of HSR Layout.
Medical cover for you and your loved ones.

More Info

Job Type:

Permanent Job

Function:

Marketing

Employment Type:

Full time

About Company

Michael PageJob Source: www.michaelpage.co.in

Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.

Job ID: 142011327

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