Manager, Performance Marketing

Job Title: Performance Marketing Manager

Location: Mumbai, On-site

Experience: 3-4 years

Employment Type: Full-Time

About SFL:

SFL is a leading multi-sport academy network offering professional coaching across Football, Tennis, Chess, and more. We combine elite infrastructure, certified coaching, and a digital-first approach to help children grow through sport. As we expand our digital footprint, we are looking for an SEO/ASO Executive to strengthen our visibility and organic reach across web and app platforms.

Role Overview:

We are looking for a Performance Marketing Manager who is passionate about driving results through data-driven digital campaigns. You will be responsible for managing paid media campaigns across channels, optimizing for growth, ROAS, and customer acquisition while aligning with our brand mission.

Key Responsibilities:

• Develop, implement, and optimize multi-channel performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms.
• Drive customer acquisition, lead generation, and sales through paid campaigns while maintaining efficiency metrics (CPA, ROAS, CPL, etc.).
• Manage budgets, forecasts, and campaign pacing, ensuring efficient allocation of spend.
• Perform A/B testing on creatives, landing pages, and targeting strategies to maximize conversion rates.
• Collaborate with content, design, and product teams to align messaging and user journey.
• Analyze campaign performance using tools like Google Analytics, Google Data Studio, Meta Ads Manager, etc., and report actionable insights to stakeholders.
• Stay updated with platform changes, trends, and emerging tools to keep campaigns innovative and competitive.
• Scale high-performing campaigns and continuously explore new growth opportunities.

Required Qualifications:

• 23 years of hands-on experience in performance marketing, preferably in the sports, fitness, education, or D2C sector.
• Strong proficiency in running campaigns on Meta Ads, Google Ads (Search, Display, YouTube), and other paid platforms.
• Solid analytical skills with experience in Google Analytics, Data Studio, and other analytics tools.
• Proven track record of managing marketing budgets and achieving KPIs.
• Strong understanding of conversion rate optimization and funnel marketing.
• Self-motivated, detail-oriented, and comfortable working in a fast-paced, impact-driven environment.
• Bachelor's degree in marketing, Business, or a related field. Certifications in Google Ads/Facebook Blueprint are a plus.

Nice to Have:

• Experience with CRM and marketing automation tools (e.g., HubSpot, Zoho, Mailchimp).
• Knowledge of SEO, email marketing, or affiliate marketing.
• Passion for sports and fitness bonus if you play a sport or follow one closely!

What We Offer:

A fast-paced, sports-driven work culture.

Opportunity to directly impact the digital growth of a rising sports-tech brand.

An opportunity to work at the intersection of sports, education, and impact.

A collaborative and entrepreneurial environment that values innovation.

Competitive salary and performance-based incentives.

Opportunities for professional growth and learning.

Sports For Life (SFL) is an Equal Opportunity Employer and is committed to conduct an objective recruitment process based on the requirements and merit of the candidates. It is against the policy to reject any candidate based on their gender, caste, race, sex, disability, colour, religion, creed or sexual orientation.

SFL has a zero-tolerance policy against any form of child abuse and harassment.