Job Description
Ways of Working - Employees will work from the Bangalore office.
About Swiggy
Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.
From starting out as a hyperlocal food delivery service in 2014, to becoming India's leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.
About The Role
This position is a critical part of the Growth Marketing team dedicated to Toing, Swiggy's new food delivery platform. As Toing scales and expands to new markets in India, this role will focus on driving user growth, retention, and scaling revenue through innovative and measurable strategies.
You'll be at the forefront of building a best-in-class growth engine for Toing, driving its adoption, enhancing user experiences, and ensuring it becomes a growth leader in the category.
Key Responsibilities
Toing Growth Strategy: Own the end-to-end growth funnel for Toing, from driving new user acquisition to increasing order frequency and cross-category adoption.
In-App Cross-Pollination: Leverage Swiggy's existing ecosystem to develop innovative strategies to encourage multi-vertical usage and customer retention.
Hyperlocal Campaigns: Design and execute hyperlocal marketing strategies to drive adoption in high-potential geographies, focusing on geo-specific needs and behaviors.
Experimentation And Scaling
Conduct A/B tests and pilot projects to identify what resonates with Toing's user base.
Scale successful experiments across geographies to create sustainable and scalable growth models.
Performance Marketing: Strategize and execute performance campaigns across platforms like Google Ads, Meta, and programmatic networks to drive high-quality traffic. Ensure efficiency through continuous optimization of ROAS, CPCs, and conversion rates.
Analytics And Measurement
Use tools like AppsFlyer, Google Analytics, and internal dashboards to measure campaign performance.
Conduct lift studies and in-depth analyses to quantify the impact of campaigns and refine strategies.
Creative Excellence: Partner with creative teams to develop ad assets that resonate with diverse user segments, reflecting Toing's value proposition and convenience.
Stakeholder Management: Collaborate with product, analytics, and operations teams to align Performance marketing initiatives with Toing's broader business goals.
Required Skillset
Growth Mindset: A strong bias for action, ability to navigate ambiguity, and a relentless focus on driving results.
Digital Marketing Expertise
Hands-on experience with Google Ads, Meta Ads, DSPs, and programmatic platforms.
Proficiency in attribution tools like AppsFlyer and strong understanding of audience segmentation and personalization.
Hyperlocal and Category Knowledge: Experience in managing campaigns tailored to hyperlocal markets and understanding the nuances of rapid commerce or e-grocery.
Experimentation And Data-Driven Thinking
Proficiency in designing A/B tests, geo-lift studies, and conversion-lift studies.
Ability to derive actionable insights from complex data sets and scale successful experiments.
Creative and Analytical Balance: Strong skills in both creative problem-solving and analytical decision-making.
Experience
Experience in growth or digital marketing roles, preferably with rapid commerce, consumer tech, or e-commerce platforms.
Proven track record of scaling businesses through data-driven growth strategies.
Why Join Us
Toing is a fast-growing vertical at Swiggy, redefining how consumers shop for everyday essentials. As part of the Growth Marketing team, you'll play a pivotal role in shaping its journey to become the go-to platform for convenience shopping in India.
This role offers the unique opportunity to experiment, innovate, and make a significant impact on millions of users in a rapidly evolving market.
Be part of Toing's growth story at Swiggy!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability status, or any other characteristic protected by the law.
