Role Description
We are seeking a Lead CTV Supply Strategist – Founder's Office for a full-time, on-site role based in Gurugram. In this position, you will develop and manage CTV supply acquisition strategies, build and maintain partnerships with publishers, and analyze campaign performance metrics to drive improvements. Your responsibilities will also include identifying opportunities for growth, aligning with the broader business goals, and collaborating with cross-functional teams to deliver top-tier advertising solutions. You will act as a trusted strategic advisor for optimizing revenue and ROI by leveraging innovative digital advertising solutions.
What You'll Do
- Inventory Monetization: Lead the end-to-end strategy for monetizing CTV and OTT inventory, ensuring maximum yield and fill rates across our supply part
nerships.
Partn
- ership Management: Manage and grow relationships with leading SSPs, content owners, and publishers to expand Adwize's premium CTV footprint.
- Yield Optimization: Analyze bid stream data to identify trends, troubleshoot delivery issues, and optimize floor prices and auction mechanics.
- Strategic Planning: Collaborate with the demand team to align supply availability with advertiser needs, particularly focusing on hyperlocal targeting and transparent media planning.
- Technical Oversight: Stay ahead of industry standards (VPAID, VAST, OpenRTB) and emerging CTV measurement trends to ensure our tech stack remains competitive.
What We're Looking For
- Experience: A minimum of 5 years in programmatic advertising, with at least 2-3 years specifically focused on CTV/OTT supply management or yield opti
mization.
Tech
- Savvy: Hands-on experience with major SSPs (e.g., Magnite, PubMatic, Xandr) and an understanding of the DV360/Google Ad Manager 360 ecosystem.
Analy
- tical Mindset: Proficiency in using data to tell a story and drive commercial decisions.
- Entrepreneurial Spirit: Comfortable working in a fast-paced startup environment where taking ownership is the default.
- Communication: Ability to explain complex programmatic concepts to both technical and non-technical stakeholders.
