Key Responsibilities
1. Relationship Management
- Serve as the primary point of contact for assigned clients and partners.
- Build and nurture long-term relationships with key stakeholders across partner organizations.
- Ensure delivery of partner KPIs including GMV, offer visibility, and campaign success.
- Address challenges proactively, offer creative solutions, and build trust to ensure high partner retention.
- Work towards growing the scope of each partnership more budgets, exclusive offers, branding collaborations, and long-term contracts.
2. Growth & Strategy
- Identify growth opportunities and unlock new initiatives by syncing with partners marketing and category teams.
- Strategize around big sale events, seasonal campaigns, and new product launches.
- Ensure all campaigns are aligned with partner goals while driving incremental value to both parties.
- Use performance data to develop marketing calendars, pitch new campaigns, and recommend optimizations.
3. Campaign Execution & Performance Tracking
- Lead end-to-end execution of partner campaigns in collaboration with internal teams (marketing, creative, product).
- Monitor performance metrics such as traffic, GMV, conversions, and ROI on a regular basis.
- Create detailed reports highlighting what worked, what didn t, and actionable strategies for better outcomes.
- Ensure timely and insightful communication with clients backed by data and performance insights.
4. Internal Collaboration
- Liaise with internal marketing teams at CashKaro and EarnKaro to drive partner-specific initiatives.
- Coordinate with cross-functional stakeholders including content, design, analytics, product, and tech teams to ensure campaign success.
- Share partner feedback and help align internal efforts to partner expectations and performance goals.
5. Market Intelligence
- Stay up to date with trends in the e-commerce and affiliate space to pitch innovative and competitive ideas.
- Track competitor activity and benchmark performance to identify gaps and opportunities.
Must-Have Skills
- Industry Relationships : Strong network across the eCommerce space especially with affiliate and marketing teams of top brands.
- Excellent Communication : Ability to manage senior stakeholders, negotiate effectively, and simplify data insights into actionable inputs.
- Data-Driven Thinking : Strong analytical mindset to assess campaign performance, draw insights, and improve results.
- Strategic Thinking : Proven experience in crafting and executing growth strategies tailored to client objectives.
- Problem-Solving : Proactive approach to handling partner issues, campaign challenges, and internal roadblocks
