Manager of Influencer Marketing

Influencer Marketing at El Sol Strategic Consultants [ESSC]

Vision: To have a team lead that thinks and acts like a leader, and is simpatico to El Sol Strategic Consultants management for the Vision, Values, and Goals.

Strategic Leadership & Team Management:

• Understand and embody ESSC's Values, Vision, and Goals, ensuring alignment across all influencer marketing initiatives.

• Provide strategic direction and leadership to the influencer marketing team, fostering a culture of innovation, accountability, and high performance.

• Mentor and develop team members, enabling capability building, ownership, and consistent output quality.

• Establish and enforce processes, policies, and best practices, ensuring seamless execution and operational efficiency across campaigns.

Campaign Strategy & Execution Excellence:

• Lead end-to-end strategy, ideation, and execution of influencer campaigns with credible creators, ensuring alignment with brand and business objectives.

• Oversee the creation and execution of quarterly roadmaps, ensuring timely delivery and high-quality output across all campaigns.

• Identify and drive innovative, impactful campaign ideas to stay ahead of industry trends and competition.

• Ensure effective categorization and deployment of creators across objectives such as Gen-Z, Gen-Alpha, Buzz, Brand Building, and Sales.

Data-Driven Insights & Trend Forecasting:

• Leverage consumer insights, campaign data, and market trends to inform strategies and optimize performance.

• Drive trend forecasting initiatives to identify emerging content formats, creators, and platform opportunities.

• Ensure continuous tracking of new and upcoming SMEs, creators, and industry movements to maintain a competitive edge.

Client Success & Retention:

• Build and maintain strong client relationships, ensuring consistent value delivery and 100% client retention.

• Act as the primary escalation point for client concerns, ensuring timely resolution and satisfaction. • Align campaign strategies with client expectations and business goals, driving long-term partnerships.

Partnerships & Talent Ecosystem Development:

• Build and nurture relationships with talent agencies, creators, stylists, and key ecosystem partners. • Conduct regular engagements with talent agencies to unlock new opportunities and strengthen collaborations.

• Develop and maintain a robust resource bank of creators, agencies, and industry contacts.

• Drive negotiations to secure optimal rates and maximize value for clients and the organization.

Operations, Compliance & Financial Management:

• Oversee end-to-end operational workflows including negotiations, contracts, documentation, invoicing, and payouts.

• Ensure all agreements and paperwork are executed accurately and promptly.

• Maintain financial discipline across campaigns, ensuring efficiency, transparency, and compliance with ESSC standards.

Business Growth & Client Acquisition:

• Work closely with the business development and sales teams to drive lead generation, conversion, and customer retention strategies.

• Develop targeted marketing campaigns to acquire new clients and deepen engagement with existing ones.

• Identify opportunities for cross-selling and upselling services to maximize revenue growth.

Reporting, Systems & Database Management:

• Ensure timely delivery of campaign and event reports with actionable insights and performance analysis.

• Drive the development and maintenance of structured databases for influencers, ensuring daily/weekly updates.

• Implement scalable systems for tracking creator performance, campaign outcomes, and resource allocation.

Location: New Delhi

Working Hours: 9:30am - 7pm

Working Days: Mon - Fri (Last Saturday of the month is working)