You'll be joining a proven, high-performance team with an excellent support network and clear development opportunities within GroupM India. This is your chance to work as part of the Activation Specialist team and extend your learning, embodying the mantra: Learn and Grow. The role will help you achieve a strong understanding of cross-channel media strategy.
Key Responsibilities
- Planning, Buying, and Execution: You will be responsible for the planning, buying, and execution of non-biddable media plans for a set of businesses, ensuring alignment with client deliverables and campaign KPIs.
- Briefing and Planning: You'll review briefs from the Agency business team, align on expectations, and create integrated activation plans according to standard operating procedures (SOPs).
- Campaign Management: You will collaborate with the Nexus mPlan team for campaign execution and track live campaigns daily or weekly for spot implementation, performance, and mid-campaign evaluations.
- Reporting and Analysis: You'll conduct post-evaluations for all campaigns, capturing key learnings.
- Collaboration: You will work collaboratively with the Agency business team, Nexus Activation Specialists, Nexus mPlan, and other Nexus teams to ensure a holistic approach to campaign creation and execution.
Measures of Success
- In three months, you will:
- Understand the Nexus cross-functional teams, their roles, and responsibilities.
- Be actively involved in campaigns from the initial brief through to implementation for your aligned businesses.
- Contribute to your team and add value while delivering on client requirements.
- Understand the category and brand objectives for the year.
- In six months, you will:
- Handle tactical and implementation planning independently with the team, ensuring delivery of key performance indicators (KPIs).
- Create integrated media plans across TV, Press, Radio, and Digital.
- Master the art of optimization and workflow prioritization.
- Successfully lead media discussions with the Agency.
- In 12 months, you will:
- Ensure Plan Quality Control (QC) process optimization throughout the year using a tracker.
- Train and build multi-media / integrated plan champions within your team.
- Achieve 100% Nexus process compliance.
- Contribute to Nexus tool creation/enhancement to boost planning efficiency.
Skills and Experience
- Minimum 4+ years of media planning experience.
- Strong understanding of mediaincluding TV, Print, Radio, and Digital non-biddableto deliver integrated media solutions.
- Knowledge of industry software such as YUMI, IRS, TGI, and MAP, with an understanding of digital tools like ComScore.
- A commitment to excellence, setting high standards for yourself and continuously improving to deliver results even with constraints.
