You'll be joining a proven, high-performance team with an excellent support network and a clear path for development within GroupM India. As part of the Activation Specialist team, you'll have the opportunity to expand your knowledge and put into practice the mantra: Learn, Grow, and Prosper. This role will help you gain a strong understanding of cross-channel media strategy.
Measures of Success
- In three months:
- You will understand the Nexus cross-functional teams and their roles and responsibilities.
- You will be involved in campaigns from the initial brief through to implementation.
- You will be actively contributing to the team and adding value to client deliverables.
- You will be involved in plan creation and execution for your aligned businesses, meeting daily requirements.
- You will understand the category and brand objectives for the year.
- In six months:
- You will handle tactical and implementation planning independently with the team, ensuring delivery of KPIs.
- You will be creating integrated media plans across TV, Press, Radio, and Digital.
- You will have mastered the art of optimization and workflow prioritization.
- You will successfully lead media discussions with the Agency.
- In 12 months:
- You will ensure plan QC process optimization throughout the year using a tracker.
- You will train and build multi-media / integrated plan champions within your team.
- You will achieve 100% Nexus process compliance.
- You will contribute to the creation or enhancement of Nexus tools to improve planning efficiency.
Responsibilities of the Role
- Plan, buy, and execute non-biddable media plans for a set of businesses based on client deliverables and campaign KPIs.
- Review and align with the Agency business team on the brief and expected outcomes.
- Create integrated activation plans in line with standard operating procedures (SOPs).
- Collaborate with the Nexus mPlan team for campaign execution and launch.
- Track live campaigns daily/weekly for spot implementation and performance, and conduct mid-campaign evaluations for corrective actions.
- Conduct post-campaign evaluations and document key learnings from each campaign.
- Work collaboratively with the agency business team, Nexus Activation Specialists, Nexus mPlan, and other Nexus teams to ensure a holistic approach to campaign creation and execution.
Skills and Experience
At WPP Media, we believe in the power of our culture and people, which is why it is critical to embrace our shared core values:
- Be Extraordinary by leading collectively to inspire transformational creativity.
- Create an Open environment by balancing people and client experiences through cultivating trust.
- Lead Optimistically by championing growth and development to mobilize the enterprise.
What you will need:
- 4+ years of media planning experience.
- A strong understanding of mediaincluding TV, Print, Radio, and Digital non-biddableto deliver integrated media solutions.
- Knowledge of industry software such as YUMI, IRS, TGI, and MAP. Understanding of digital tools like ComScore is also a plus.
- A commitment to excellence and continuous improvement, demonstrated by your ability to set high standards and deliver results even with constraints.
