Job Requirements
About the Role
The Manager Merchant Alliance & Partnerships is responsible for identifying and executing merchant offer partnerships to drive credit card spends. The role involves developing a marketing calendar, creating tactical offers, and managing campaigns across categories such as Travel, Dining, and E-commerce. The incumbent will also manage partner relationships, negotiate brand visibility, and ensure end-to-end implementation of promotions.
Key Responsibilities
Primary Responsibilities
- Identify and execute prospective merchant offer partnerships to drive spends.
- Develop a marketing calendar of merchant offers on a yearly basis.
- Create and develop tactical offers for the portfolio in partnership with key merchants.
- Devise a structured approach to networking and negotiation with due diligence to ensure closure.
- Create merchant offers for the credit card portfolio across categories like Travel, Dining, and E-commerce.
- Manage campaign execution, including negotiation of brand visibility and cost for both ATL and BTL campaigns.
Secondary Responsibilities
- Evaluate and drive promotional plans to ensure alignment with product line and partnership strategic objectives.
- Ensure end-to-end implementation of credit card promotions with partners.
- Manage and engage partners throughout the campaign lifecycle.
- Oversee campaign fulfillment and address any disputes.
What We Are Looking For
Education
- Graduation: Any Graduate
- Post Graduation: MBA in relevant field
Experience
- At least 4 years of relevant experience in merchant alliances, partnerships, and campaign management.
Skills and Attributes
- Positive and collaborative attitude.
- Prolific communicator with strong interpersonal skills.
- Ambitious team player capable of executing partner requests in time-sensitive situations.
- Strong negotiation and networking skills.
- Ability to measure ROI from partnerships and specific merchant offers.
