Planning, executing the Media plans for the brands backed up with research strategy.
Use understanding of campaign and marketplace to contribute ideas for campaign experiments and prioritize experiments contributed by other team members
Use understanding of campaign performance to contribute content to campaign wrap-up presentations
Consult with creative teams on campaign elements, including banners, email, rich media, search marketing, etc.
Coordinate negotiations with media vendors
Constant communication coordination internally within teams.
Track media expenditures to ensure agency and client budget compliance
Evaluate media proposals and provide written POVs
Hands-on experience on Campaign Management platforms.
Able to build client-relationship by proposing new digital marketing solutions/services and strategies on a regular basis.
Understand Analytics tool will be an additional advantage.
Compute ROI of online media activity, and make recommendations to optimize client results
Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports, etc.
