Manager - Marketing

Tata Communications Limited

Bengaluru, India

5-10 Years

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Posted 11 days ago
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Job Description

Support go to market planning and execution for new features and product releases
Develop clear product messaging, value propositions, and positioning for target personas
Create and maintain product collaterals, including one pagers, pitch decks, FAQs, and website copy
Assist with competitive analysis, win/loss insights, and market research
Partner with Product, Sales, and Marketing teams to align messaging and launches
Support sales enablement through training materials, battlecards, and release briefings
Work with digital and ABM teams to execute product launches across digital channels and campaigns
Track adoption, usage metrics, and campaign performance to inform optimisation
Contribute to customer storytelling, case studies, and testimonials
Coordinate with demand generation teams on campaigns, assets and messaging
Strong written communication, storytelling and technical skills to convert product/technical features into business/outcome focused propositions
5-10 years of experience in B2B tech product marketing (preferably SaaS)

More Info

Job Type:

Permanent Job

Industry:

Telecom /ISP

Function:

B2B Tech Product Marketing

Employment Type:

Full time

About Company

Tata Communications LimitedJob Source: jobs.tatacommunications.com

Tata Communications is a digital ecosystem enabler that powers today&#8217;s fast-growing digital economy. We enable the digital transformation of enterprises globally, including 300 of the Fortune 500. We carry around 30% of the world&#8217;s internet routes and connects businesses to 60% of the world&#8217;s cloud giants.
We have been a part of the rich heritage of the internet in India. Over the last 25 years, enterprise-enabled services have been essential to the adoption of digital services in the country. Connectivity is an essential fabric of sustenance for the economy. We are committed to enabling Industry leaders in this New World of Communications&#8482;, with our unique promise of delivering secure connected digital experiences.
In 2020, we announced the launch of &#8216;Secure Connected Digital Experience&#8217; (SCDx), a proposition intended to meet this growing, worldwide demand for new ways of operating, which includes far higher levels of working from home, rising security risks, a shift to digital commerce, and more contactless experiences. It will help companies currently relying on short-term fixes by providing holistic, secure, enterprise-level digital solutions that address current challenges and are fit for the long term.

Job ID: 144646139

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