foodpanda is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job Description
As a Manager, Campaigns - Qcommerce, you will be responsible for developing and executing end-to-end, integrated marketing campaigns that fuel brand awareness, customer acquisition, and Quick Commerce growth. You'll combine data-driven insights with creative thinking to craft compelling brand and product messages across a variety of channels — from Online to Offline media channels.
You'll also play a key role in identifying emerging market trends, analysing competitive activity, and supporting the development of go-to-market strategies that drive business impact. This is a high-visibility role suited for someone who can effectively manage complex stakeholder expectations while staying focused on delivering strong, insight-led marketing outcomes in a fast-paced, agile environment.
Key Responsibilities:
- Develop and implement key marketing campaigns to boost brand visibility, traffic, and user engagement across the Quick Commerce vertical
- Manage end-to-end campaign lifecycle — from ideation, planning, to execution and post-campaign analysis.
- Ensure all campaigns adhere to brand and creative guidelines while delivering measurable business results.
- Support the development of creative campaign assets and key messaging aligned with the brand identity and customer needs
- Uphold a consistent brand voice and visual identity across all marketing touchpoints in alignment with established brand guidelines
- Define, monitor, and analyse key campaign performance metrics (e.g., TOM, traffic, engagement, ROI).
- Monitor customer trends and behavior to tailor campaigns that resonate with target audiences.
- Provide strategic guidance and oversight to the Quick Commerce marketing team on campaign deliverables, timelines, and execution standards
- Act as the key liaison between commercial and marketing functions to ensure strategic alignment - serve as the custodian of trade marketing activities, ensuring synergy between commercial and marketing objectives
- Stay ahead of industry trends, evolving customer behaviors, and digital marketing innovations to inform future marketing strategies
Qualifications
- Degree in Marketing, Communications, Business, or a related field
- Minimum 8 years of experience in marketing campaign management, preferably within fast-paced, consumer-facing industries such as e-commerce or FMCG
- Proven track record of successfully managing multi-channel campaigns (digital, social, CRM, offline, etc.)
- Excellent project management and organizational skills, with the ability to juggle multiple campaigns and projects under tight timelines
- Comfortable analysing performance data to support execution optimisation and decision making
- Skilled in working alongside marketing and commercial teams in a dynamic, fast-paced setting
- Confident communicator with strong stakeholder management skills
- Comfortable working in an ambiguous, fast-moving environment, and able to turn challenges into marketing opportunities
