Overview
This role is expected to work with the BU, the Zappi Customer Success team and / Woxi to deliver reporting, analytics and day-to-day customer support. This role will be based in Hyderabad and the candidate is expected to have extensive previous creative testing / innovation quantitative consumer research project management and analysis experience.
The role will be critical to increase the impact and efficiency of the Creative &/ Innovation testing capabilities by facilitating knowledge sharing and expertise across ICC and PepsiCo regions, executing ad-hoc projects by using all sources of information available in the program and supporting to create compelling stories.
Responsibilities
- Work on project-based report storytelling and recommendations - provide objective, expert perspective (so what, why and what to do synthesis) to Sector Insights teams in PFUS.
- Build expertise in the ADA Creative & / ADA Innovation tools - methodology/interpretation and answer sector and BU questions and provide analytical support as needed
- Present some report sections under the supervision of a manager to key stakeholders in the insights team + support Insights team /present the results to the cross-functional teams and business leaders where needed
- Work closely with other Insights team members to lift and shift internal best practices.
Qualifications
- 7-9 years Insights experience with prior experience in innovation testing & / creative testing - preferably in a market research agency like Kantar , Ipsos or Nielsen (BASES).
- Existing research methodology knowledge, experience in giving actionable business recommendations based on learnings/synthesis of data
- Strong analytic, communication and project management skills.
- Experience of working with global, regional and local insights professionals required
Communication
- Demonstrated skills with written communication - especially in PowerPoint and email
- Strong verbal and written communication - English
Project Management
- Highly analytical, motivated and decisive with excellent project management skills.
- Proven experience of planning and conducting research projects achieving goals and objectives
- Organized: Capable of juggling multiple projects, priorities and stakeholders, ensure delivery while proactively managing trade-offs.
Execution
- Demonstrated ability to manage projects and overcome challenges
- Ability to run at least 50% - 60% of consumer research analyses alone by leveraging various available data sources
- Ability to learn new tools quickly and start working in the different ways enabled by these tools (leverage the self-serve platforms)
