Translate client interactions into powerful creative solutions, using insights into category, audience behaviour, and brand narratives to unlock monetization.
Lead end-to-end project management from ideation, creating presentations, pitching, pre-production alignment, shoot supervision (where relevant), and post-production delivery.
Partner with frontline sales to decode brand briefs and craft actionable concepts that are editorially feasible and commercially viable.
Spot integration and content opportunities across shows, characters, episodes, special events, movies, and digital extensions based on category insights.
Strengthen the sales unnel by sharing category trends, competitive analysis, and show-led solutions with sales teams.
Work closely with creative agencies and internal stakeholders (Programming, Marketing, Legal) to ensure seamless delivery of brand commitments.
Coordinate delivery of sponsor entitlements across tentpoles, awards shows, movie premieres, reality properties
Collaborate with content & promo teams to create AVs, promos, digital assets, and co-branded content that maximize brand visibility and storytelling.
Evaluate impact and effectiveness of brand integrations through pre- and post-campaign analysis; refine strategies based on performance.
