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JD Campaign Lead - New Customer Acquisition
Role Overview
Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.
Key Responsibilities
. Lead a team of Campaign Managers & Floor Managers.
. Identify and onboard new data sources for customer acquisition.
. Vendor management - onboarding, billing, input quality & cost control.
. Manage call centre productivity and ensure optimum data utilisation.
. Maintain cost per input and cost per acquisition within targets.
. Ensure compliance with Distance Marketing & TRAI guidelines.
. Input management through PFA & D2FSC monitor daily run rate & allocation.
. Drive WRP & VNB achievement for various geographies.
. Provide strategic inputs to sales teams to improve efficiency.
. Drive product mix, persistency, F2F, conversion & issuance metrics.
. Collaborate with internal & external stakeholders for smooth operations.
. Maintain data security and governance across all campaigns.
Requirements
. Strong analytical ability Excel proficiency is mandatory.
. Experience in campaign management/call centre operations preferred.
. Strong coordination, communication & team management skills.
. Ability to optimise processes, manage costs and drive efficiencies.
ICICI Prudential Life Insurance Company Limited (ICICI Prudential Life) is promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited.ICICI Prudential Life began its operations in the fiscal year 2001. On a retail weighted received premium basis (RWRP), it has consistently been amongst the top companies in the Indian life insurance sector. Our Assets Under Management (AUM) at September 30, 2022 were `2,442.79 billion.At ICICI Prudential Life, we operate on the core philosophy of customer-centricity. We offer long-term savings and protection products to meet the different life stage requirements of our customers. We have developed and implemented various initiatives to provide cost-effective products, superior quality services, consistent fund performance and a hassle-free claim settlement experience to our customers.
Job ID: 135939013
